About

My name is Angela Choe
and I am a Los Angeles based
on-set art director / content strategist
What does that mean?

As an on-set art director
I ensure that the team is upholding
creative standards for the client by directing
beauty, pose/expression, lighting,
props, crops, compositions,
and making selects + crops on set.
Essentially, I ensure that every individual on set
is on the same page and works as a team.

As a content strategist
I specialize in concepting creative content,
photo + video shoot production and execution,
and strategizing the output of creative content.
Essentially, a small creative agency wrapped up in
a single individual.