As the Jr. Art Director, I worked with the social media team to curate the social media feed + create original creative content for social media that is aligned with the brand while inspiring followers to shop. My goal was to help BCBGMAXAZRIA's social media presence grow and to evolve the type of content present on
the Instagram channel, to be specific. 

I created a flat lay photo for all social media channels. The photo was posted on February 8, 2016 to celebrate and honor Chinese New Year along with the brand's international customers.