Winter / Holiday 2016
As the Jr. Art Director, I worked with the social media team to source content, curate a social media feed with content that is aligned with the brand while inspiring followers to shop. My goal was to aid in the growth of BCBG's social media presence and to evolve the type of content present on the Instagram channel.
CREATIVE CONTENT / STILL LIFE
For BCBG's Holiday 2016 collection, I worked with a photographer to art direct a still life shoot. The photos were created for the e-commerce store, emails, and social media.
GIFT GUIDE / social media
For BCBG's Holiday 2016 collection, I worked with a photographer to art direct, produce, set-design, and style a flat-lay holiday product gift guide for Holiday 2016 accessories. The photos were created for social media to encourage
holiday gift shopping.