BCBGMAXAZRIA Runway Collection

New York Fashion Week Fall / Winter 2016

As the Jr. Art Director, I worked with the social media team to curate the social media feed + create original creative content that is aligned with the brand for social media. My goal was to help BCBGMAXAZRIA's social media presence grow and to evolve the type of content present on the Instagram channel, to be specific. 

This series of GIFs were posted on Instagram, February 12, 2016, the day after BCBGMAXAZRIA Runway's NYFW show.
The series was posted on February 12, to serve as a recap of the runway looks and to entice followers to click a bitly link in the brand's Instagram profile that led to the website.