BCBGMAXAZRIA

Summer 2016

As the Jr. Art Director, I worked with the social media team to source content, curate the social media feed + create original creative content for social media that is aligned with the brand while inspiring followers to shop. My goal was to help BCBGMAXAZRIA's social media presence grow and to evolve the type of content present on
the Instagram channel, to be specific. 

APRIL / CREATIVE CONTENT 

april / EASTER 

I produced, art directed, and styled the following animated GIFs and photo for all social media channels. The animated GIFs were posted on social media leading up to Easter to encourage and motivate shopping.
We worked with Viviane Restaurant in Los Angeles to cross-market both brands while adding
lifestyle elements to each brand.

april / ginza store opening

 

I produced, art directed, and styled the following photos and animated GIF for all social media channels. The photos and animated GIF were posted on social media channels leading up to Chief Creative Officer Lubov's trip to Ginza, Japan for BCBGMAXAZRIA's Ginza store opening. The posts were created in order to connect with the brand's audience and support the brand's identity by adding elements of lifestyle and culture to the social media channel whilst teasing the audience to view more products online and shop. 

 

may / CREATIVE CONTENT

I produced, art directed, and styled the following photos for all social media channels. The photos were created to encourage add-on sales, styling tips, and support the May editorial.

MAY / MOTHER'S DAY

I produced, art directed, and styled the following photos for all social media channels. The photos were posted on social media channels leading up to Mother's Day. The posts were created in order to support and encourage sales and to connect with the brand's audience and support/speak to the brand's 4 customer profiles:
Socialite, Connoisseur, Urban Rocker, and Visionary.