New York Fashion Week Fall / Winter 2016
As the Jr. Art Director, I worked with the social media team to curate the social media feed + create original creative content that is aligned with the brand for social media. My goal was to help Herve Leger's social media presence grow and to evolve the type of content present on the Instagram channel, to be specific.
On February 13, 2016, the day of the Herve Leger NYFW show I oversaw the behind-the-scenes photography team to provide art direction, guidance, and ensure that all necessary imagery for social media were captured. Along with overseeing the photography team, I, myself had a camera to photograph live moments backstage, edit them, and post photos live onto the Instagram.