As the Jr. Art Director, I work with the social media team to source content, create content, curate a social media feed with content that is aligned with the brand while inspiring followers to shop. My goal was to aid in the growth of Herve Leger's social media presence and to evolve the type of content present on the Instagram channel.
For Herve Leger's Spring 2017 collection, I worked with the photographers to tag team in producing original creative assets for social media. On set during the Herve Leger Spring 2017 editorial, I oversee and art direct the behind-the-scenes photos throughout the shoot while posting live behind-the-scenes moments on Instagram Stories.
To assist in evolving the type of content present on the Instagram channel, it was very important to me that I capture the extensive amount of attention to detail that goes in to every Herve Leger piece in order to educate potential customers on the value of Herve Leger garments, highlight selling points, and overall elevate the brand image.
After the shoot, I created these 4 animated gifs for social media to recap the entire Spring 2017 lookbook for Herve Leger.