Summer 2014 was inspired by female tattoo artists and women who proudly wear tattoos.
For this season's collection, the motivator was to show the world the feminine side of female tattoo artists alongside the strength of women who proudly wear tattoos. To prepare for this collection, I met with a female tattoo artist and women with tattoos as part of an inductive study. As a result of the meeting, I was able to interview her to better understand the passion of a women in tattoo, whether they be an artist or canvas, and generate a clear perspective for the inspiration behind the collection's merchandise mix and details. Details that included sheer panels and cut-out details that would serve as a display frame for the wearer's tattoos.
The brand supports all boutique vendors by working together in promoting the boutique, the line, and shopping. For Summer 2014, I planned, produced, and designed Summer Social, a shopping event at Alchemy Works. The shopping event was filled with cross-marketing with brands that are aligned with the VIVIANCHAN brand identity. The brands that participated in our event include - California Donuts, Sweet Clementine's Popsicles, Flora Lux, Fixed Foliage, Alchemy Works. Due to all of the cross-marketing, the event was a success and traffic was great. The shopping event served as a tool for marketing, branding strategy, networking, public relations, and sales. An exclusive promotion was advertised on social media and offered to customers that stopped by the event to help drive traffic and sales.
Unique LA is a large shopping event curated with other domestically produced brands. VIVIANCHAN participated as a vendor. Unique LA served as an opportunity for sales, networking, and public relations. Accessibility was a strong belief of mine for the brand. The brand's clothing needed to be accessible as much as the people behind the clothing needed to be accessible and relatable. Due to success from the previous Unique LA event, the brand expanded to a 10' x 20' booth from a 10' x 10' booth for more space.