VIVIANCHAN

Summer 2015 was inspired by the intricate artistry of pastry chefs.

For this season's collection, I met with a professional cake designer and cake instructor as part of an inductive study. As a result of the meeting, I was able to interview her to better understand the intricacies and vision behind a pastry chef/cake designer. It generated a clear perspective for storytelling and inspiration for the collection's merchandise mix. I believe that a genuine voice is vital in storytelling within the fashion industry therefore I believe that the designs of every garment should be inspired by truth and not a design team's own interpretation of the season's inspiration. 

"The dessert plate is their blank canvas, allowing for all senses to be utilized in creating delectable sweets that not only captivate the palate, but also capture the eye."

LOOKBOOK

Photographer: John Michael Fulton
Model: Alena Zubakina
Creative Direction: Angela Choe
Set Designer: Kelly Fondry
Makeup: Paloma Alcantar
Hair: Paloma Alcantar
Photo Assistant: Joe Gunawan
Producers: John Michael + Angela Choe
Stylist: Angela Choe

E-COMMERCE PRODUCT IMAGES

Photographer: John Michael Fulton
Model: Alena Zubakina
Creative Direction: Angela Choe
Set Designer: Kelly Fondry
Makeup: Paloma Alcantar
Hair: Paloma Alcantar
Photo Assistant: Joe Gunawan
Producers: John Michael + Angela Choe
Stylist: Angela Choe

MARKETING EVENT

COLLECTION PREVIEW

To kick off VIVIANCHAN's Summer 2015 collection, a collection preview dinner was held at Croft Alley with a few of the brand's favorite bloggers, Rachel Nguyen of That's Chic, Sheryl Luke of Walk In Wonderland, Wendy Nguyen of Wendy's Lookbook, Nikki DeRoest of Hello to Beauty, Hallie Swanson of Hallie Daily, and Marianna Hewitt of Life With Me. The evening consisted of ginger cocktails, delicious Vietnamese influenced small dishes, catching up, an exclusive preview of the season's collection, and ended with sweet treat gifts and handwritten cards.