VIVIANCHAN

Winter 2014 was dedicated to immortalizing icons.
"In celebration of the brand's anniversary, our most timeless, sought-after, and ultimately treasured pieces return."

vivianchan_winter2014_1.jpg

LOOKBOOK

Photographer: John Michael Fulton
Model: Polina Protodyakonova / Photogenics
Creative Direction: Angela Choe
Set Design: Kelly Fondry
Makeup: Amy Strozzi
Hair: Amy Strozzi
Digital Tech: Jeff Bermudez
Photo Assistant: Adam Bartlett
Producers: John Michael + Angela Choe
Stylist: Angela Choe

E-COMMERCE PRODUCT IMAGES

Photographer: John Michael Fulton
Model: Polina Protodyakonova / Photogenics
Creative Direction: Angela Choe
Set Design: Kelly Fondry
Makeup: Amy Strozzi
Hair: Amy Strozzi
Digital Tech: Jeff Bermudez
Photo Assistant: Adam Bartlett
Producers: John Michael + Angela Choe
Stylist: Angela Choe

EVENT MARKETING

UNIQUE LA

For Winter 2014, the brand attended Unique LA as a vendor. Participating in the large shopping event curated with other domestically produced brands served as an opportunity for sales, networking, and public relations. Accessibility was a strong belief of mine for the brand. The brand's clothing needed to be accessible as much as the people behind the clothing needed to be accessible and relatable. We invited the brand's social media followers to attend the shopping event with an invitation. The invitation was to celebrate the brand's birthday with the team with shopping, networking, and sweet treats (we collaborated with a fellow vendor, Friandise Pastries to create treats that were inspired by the collection).

INFLUENCERS

Marianna Hewitt of Life With Me, tv host Catt Sadler of E! News,
Nastia Liukin Olympic gold medal gymnast, Hallie Swanson of Hallie Daily

INSTAGRAM