Angela Choe is a Creative Director and Video Director specializing in worldbuilding, motion-led storytelling, and culturally grounded design across fashion, sport, and lifestyle. With over a decade of experience leading global campaigns for brands including Nike, Converse, New Balance, ASICS, Red Bull, Fabletics, and Rhude, Angela blends creative vision with strong production discipline to bring concepts from ideation to final delivery, allowing her to lead multidisciplinary teams through every stage of the creative pipeline.

 

Her work has brought her behind the camera for Nike, Converse, ASICS, New Balance, Fabletics, Red Bull, Garmin, Rhude, and more. Leading campaigns from the first spark of an idea to final delivery. She is known for unifying distinct brand identities into cohesive visual systems, from merging street-driven minimalism in Converse × ADER error to shaping modern Americana narratives for Hypebeast × Rhude, to creating warm, emotionally grounded family scenes for Fabletics’ holiday campaign.

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She leads teams with clarity and care, collaborating closely with product, design, merchandising, and strategy to execute work that is imaginative, intentional, and beautifully crafted. Angela’s approach is equal parts intuition and precision, rooted in curiosity, craft, and a deep interest in how people express themselves through style, movement, culture, and community.