Angela Choe is a Creative Director and Video Director specializing in worldbuilding, motion-led storytelling, and culturally grounded visual systems across fashion, sport, and lifestyle. With over a decade of experience leading campaigns for brands including Nike, Converse, New Balance, Toyota, ASICS, Red Bull, Fabletics, Garmin, and Rhude, Angela blends creative vision with production expertise to bring concepts from ideation to final delivery, leading multidisciplinary teams through every stage of the creative process.

 

Growing up in her family’s Korean video store, Angela developed an early fascination with storytelling, perspective, and the way emotion, atmosphere, and culture shape how people connect with images. That curiosity continues to inform her work today, building narratives that balance human connection, product, and brand identity.

 

Her work has brought her behind the camera for global campaigns across film and photography, where she is known for unifying distinct brand identities into cohesive creative systems from merging street-driven minimalism and future-facing storytelling for Converse × ADER Error, to shaping modern Americana narratives for Hypebeast × Rhude, to exploring movement, performance, and identity through athlete-led stories for New Balance.

 

She leads teams with clarity and care, collaborating closely across product, design, merchandising, strategy, production, and post to create work that is imaginative, intentional, and beautifully crafted. Angela’s approach is equal parts intuition and precision, rooted in curiosity, craft, and a deep interest in how people express themselves through style, movement, culture, and community.